UX + Content Design

Scenario: A user is shopping using a price comparison app that boasts "real-time" pricing on items. As they are checking the price of an item, something goes wrong. The problem is unknown. Challenge: Write a message that informs the user that they cannot access the...

Scenario: A short-haul truck driver has a phone app that monitors his route, schedule, fuel & deliveries. He has 6 more deliveries before stopping for fuel and lunch. Due to unexpected traffic, he’s behind schedule. He can choose to stay on his planned route for a...

Scenario: A user is creating an account. When they come to the step where they are asked to enter their name, they get an error message. A fraud detection software thinks their name is fake—but it’s wrong 5% of the time. Challenge: Write an error message that prompts...

Scenario: An elderly user is doing a Google search to find an easy way to buy contact lenses online. Challenge: Write a title and meta description for a website that sells subscription contact lenses delivered to a user every 30 days—convince them to try it. Title: 60...

Scenario: The user is trying to view a website to help them buy a car. But, the content can't load without the user's location. They need to enter their ZIP code and first name. Challenge: Ask them where they live and who they are without sounding like you're...

Scenario: The user is trying to rent a car using an application, but the credit card on file has expired. Challenge: Write them an error message so that they can correct the problem. Headline: 30 characters max Body: 45 characters max   UX Challenge Solution Did...

Scenario: The user is a casual music fan and (on occasion) goes to live concerts. They have a music player app on their phone. Challenge: Tell the user that one of their favorite bands is playing live in their town. How would you compel them to want to go? Headline:...

Scenario: A sports fan is at a wedding while their favorite team is playing against their arch-rivals. Their team scores. Challenge: How would you, quickly, let the sports fan know about the latest play, the current score, and the key players? Write it. Headline: 30...

Scenario: It's Monday. A user has just gotten into their car to drive to work. They plug their phone into the car and start driving. Challenge: How would you let the user know there's a fire happening in a nearby town that is causing road closures? The effect on their...

Scenario: The user works in graphic design. While critiquing a design in a mobile app, their phone abruptly turns off. When they restart the phone, they reopen the app. Challenge: Write a message that the user will read immediately upon opening the app. What do they...

Scenario: A user is in their favorite supermarket. They open the supermarket’s app on their phone to see what’s on sale and are greeted by a promotion. Challenge: Write a promotional home screen for a subscription service that delivers groceries to the user...

Day three of the UX writing challenge. Here we go. Scenario: The user entered the wrong email address to sign in to their account.Challenge: Tell the user to enter the right email. Error Message: 40 characters max UX Challenge Solution That email address isn't in our...

Day two of the UX writing challenge slipped right into my inbox and I hit the grass running. Scenario: A user is a working parent, and a big sports fan, in the midst of their favorite sports season who can no longer attend games. Challenge: Write a promotional screen...

Day one of the UX writing challenge kicks off today. I know it was coming, but getting the kickoff email was an exciting arrival. Let's dive right in. Scenario: A traveler is in an airport waiting for the last leg of a flight home when their flight gets abruptly...