UX Writing Challenge Day Four: Subscription Service Promo
Scenario: A user is in their favorite supermarket. They open the supermarket’s app on their phone to see what’s on sale and are greeted by a promotion.
Challenge: Write a promotional home screen for a subscription service that delivers groceries to the user once-a-month for a flat fee.
Headline: 45 characters max
Body: 175 characters max
Button(s): 25 characters max
UX Challenge Solution
We Know Your Time is Valuable, Spend It Doing What You Love
For a flat monthly fee, we will pick, pack, and deliver your groceries right to your home. We’ll also put them directly into your refrigerator.
SIGN UP FOR THIS LIMITED OFFER
UX Challenge Scenario Reflection
I was torn with today’s scenario. While I understand the business and marketing perspective of an interstitial promo, as a user, I hate them. Interstitials are intrusive, and a little piece of me crumbles every time I encounter them. After reading the prompt and attempting to understand the user intention, the interstitial feels like it is breaking the unwritten contract between the company (app) and the consumer. She was already in the store and committed to shopping with the store, but now needs to fight off a popup advertisement. While the value proposition might be useful to the shopper, I feel like it could be delivered via a different medium (email newsletter or social).
Have you used either tool? Do you find them useful? What are your thoughts on app popup messages? I’d love to hear your thoughts.