Photo by Isaac Smith
From Design to Code in Minutes: How PUMA Documents at Scale
A great design system is more than just a set of rules for how things look. It is a way for teams to work together without the usual friction.
Journal
Where I write. Design, leadership, and whatever else is on my mind.
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Building a Global Unified Design System at PUMA
By orchestrating a global design system, we replaced a "patchwork" of different platforms with a single, high-speed engine.
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My Job-Hunt Stack: LinkedIn, AI, Airtable, and Coffe
The Modern Job Hunter's Stack: How to navigate the AI vs. AI market without losing your mind.
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Beyond the Product Backlog: The Dual-Track Engine
Learn how the Dual-Track approach separates discovery from delivery to help teams ship products people actually want.
Photo by hbrumels
From Pokéballs to Binoculars: A Father-Son Journey
Trade your Pokéballs for binoculars. Explore how birding captures the same magic as Pokémon the real-world reward is waiting—no battery pack required.