by Stuart Wainstock | Jul 24, 2019 | Content Design, Journal
UX Writing Challenge Day Fourteen: Real-Time PricingScenario: A user is shopping using a price comparison app that boasts “real-time” pricing on items. As they are checking the price of an item, something goes wrong. The problem is unknown. Challenge:...
by Stuart Wainstock | Jul 24, 2019 | Content Design, Journal
UX Writing Challenge Day Thirteen: Short-Haul TruckingScenario: A short-haul truck driver has a phone app that monitors his route, schedule, fuel & deliveries. He has 6 more deliveries before stopping for fuel and lunch. Due to unexpected traffic, he’s behind...
by Stuart Wainstock | Jul 22, 2019 | Content Design, Journal
UX Writing Challenge Day Twelve: Create an Account Error Scenario: A user is creating an account. When they come to the step where they are asked to enter their name, they get an error message. A fraud detection software thinks their name is fake—but it’s wrong 5% of...
by Stuart Wainstock | Jul 21, 2019 | Content Design, Journal
UX Writing Challenge Day Eleven: Contact Lens Subscription Scenario: An elderly user is doing a Google search to find an easy way to buy contact lenses online. Challenge: Write a title and meta description for a website that sells subscription contact lenses delivered...
by Stuart Wainstock | Jul 17, 2019 | Content Design, Journal
UX Writing Challenge Day Ten: Local Cars Scenario: The user is trying to view a website to help them buy a car. But, the content can’t load without the user’s location. They need to enter their ZIP code and first name. Challenge: Ask them where they live...