Business Transformation Analytics Report
Art Direction, Design, Layout
Calabrio, a leading provider of customer engagement and analytics software, commissioned a study that surveyed more over 1,000 C-Suite executives in the U.S. and U.K., about the factors that compel a change in their organization and the data sources companies rely on to inform their decisions. In order to distribute the findings, Calabrio produced an eight-page report in the U.S. and U.K. with a focus on change in the organization and analytics data.
I attempted to hook into the feel of movement and data flow to match the content of the study. Utilizing vector graphics and a bold color palette, the design took a statistics-heavy report and broke it up into digestible chunks of readable and sharable information.
The report was used as a cornerstone to the organization’s quarterly demand generation efforts in both digital and print medium. A regionalized infographic was also produced for this report.
Download: Analytics Business Change Report
Download: Analytics Business Change Infographic
Sample Analytics Report Pages
Analytics Report Digital Marketing Graphics
A component of the project was utilizing design system elements from the report for social media purposes. Crafting easily digestible and engaging social media content was critical for supporting marketing and demand generation team efforts.
Analytics Report Infographic