Most recently, I led digital product design at The Emirates Group. My team worked on connecting a huge global portfolio, designing for much more than just the main airline. We shaped experiences for dnata’s logistics, ground handling, travel, retail, and hospitality brands around the world.
Before that, I spent five years as Global Head of UX at PUMA. I built the design team from the ground up, created a global design system for seven markets, launched PUMA’s first global mobile app, and helped teams in different regions connect through a shared design language. In this work, the system itself became the product, not just the support for it.
I started my career in an unexpected way, as an elementary school teacher. That experience shaped how I lead teams, run workshops, and work with stakeholders who may be unsure about new ideas. It also taught me to design for people who are different from me. I’ve kept this perspective through consulting for startups, designing at a publishing company, and working in software, hospitality, and logistics.
Outside of client work, I like to build things for myself. I’ve created a personal content platform that brings together my running, birding, and travel. I’m also working on an AI knowledge tool as a kind of "second brain" for design teams. Using tools like Cursor, Claude, and Figma Make to build full-stack projects on my own helps me stay grounded in what it really takes to bring ideas to life.
Outside of work, I’m an avid runner and a dad to my eight-year-old son, Milo. I spend a lot of time building with LEGO and cardboard, and I’m dedicated to raising a kind and curious kid.